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Using the Internet for love, or at least sex, is a becoming a staple of modern life.More than one in five Americans between ages 25 and 35 have used an online dating site or app according to Pew Research."Swiping right," as Tinder users do to signal interest in other profiles on the app, is already slang.

That's the kind of information that might wreak some real havoc on a person's personal or professional life if publicly exposed.

Still, users are handing it over, en masse, to a company that performs social experiments on them and shares their data with companies in the advertising industry.

Yet the specter raised by Adult Friend Finder's apparent hack is a different kind of threat than a company trying to use data to figure out how best to match people or leaking the info to other companies: It risks wholesale exposure of information in an era when it is basically impossible to put the data genie back in the bottle.

The sexual orientations and personal details of millions of Internet users may have been exposed in an alleged breach of a social networking site aimed at intimate encounters.

But it's just the latest sign that Internet users looking for love online -- or just hoping to hook up -- face privacy and security risks they might not expect.

The hack, first reported on by British outlet Channel 4 News last week, reportedly resulted in the information of nearly 4 million members of Adult Friend Finder leaking onto an online forum frequented by hackers.

In addition to sexual orientation, the data allegedly revealed included e-mail addresses, usernames, dates of birth, postal codes, the unique Internet addresses associated with users' computers and whether members were looking for extramarital affairs.

Even being revealed as a member of Adult Friend Finder might be embarrassment enough for some: The site is, as its name suggests, "adult" in nature. Penthouse Media Group acquired it along with the rest of its network, which also includes less risque sites aimed at religious and senior daters among others, back in 2007.

That was around the same time Adult Friend Finder settled with the Federal Trade Commission for allegedly foisting "sexually explicit online pop-up ads on unwitting consumers" who weren't looking for porn, including children.

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